
DG Group tuyển dụng vị trí Digital Media & Analyst Việt Nam
As a Digital Analyst expert, you’ll work on high-budget performance marketing campaigns in the betting vertical. You will also experiment with various digital platforms betting vertically with a drive for results and achievement KPIs.
In addition, you have the responsibility to analyze online user behavior, campaign performance, and digital market trends. By interpreting data from various digital platforms, you will provide actionable insights that contribute to optimizing digital strategies and enhancing overall online presence.
Objectives of this role
- Develop and implement digital marketing campaigns aligning with the company’s goals.
- Conduct market research, understand the target audience, and identify marketing and growth opportunities.
- Create and execute campaigns across various digital channels, like social media, paid advertising and search engine optimisation,…
- Operation live stream campaigns on various platforms.
- Measure and analyze campaigns’ success using data and analytics tools.
Your responsibilities
Digital Media: 60%
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, app install, EKYC and metric on Google Analytic).
- Implementation and expanding campaigns on platforms: Google, Facebook, Tiktok, Telegram, Livestream operation and ads on Facebook/ Youtube, Ad network, multiple chatting platforms,…and other platforms.
- Create digital content including websites, social media, animated explainer videos, etc.
- Ability to scale up advertising campaigns at peak stage to maximize ROI
- Experiment and implement testing for innovative digital marketing tools and best practices to improve CR/ ROAS consistently
- Collaborate with team members to optimize and complete campaign objectives
- Achievement multiple KPIs and control monthly budgets
- Providing materials like visa cards, ads accounts,….
- Track and analyze primary metrics and paid ad initiatives daily, weekly and monthly.
- Monitoring and reporting project status, KPIs and budget daily, weekly and monthly
- Brainstorm and implement experiments and conversion testing
- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve
Digital Analysts: 40%
- Collecting Data from Various Sources: Gather data from various sources, including databases, APIs, and third-party sources and ensure the upkeep of databases and data systems.
- Data Analysis and visualization: Utilize analytical tools to extract, transform, and analyze digital data on PowerBI. Interpret complex datasets to identify key trends, patterns, and insights. Provide regular reports on digital performance metrics on Google Analytic, including website traffic, user engagement, and conversion rates, active user, returning user,….
- Campaign Assessment: Evaluate the effectiveness of digital marketing campaigns across multiple channels. Collaborate with member teams to assess the impact of campaigns on brand visibility and customer acquisition. Recommend adjustments to optimize campaign performance based on data analysis.
- Competitor Analysis: Monitor and analyze digital strategies employed by competitors. Identify market trends and opportunities to maintain a competitive edge
- Conversion Rate Optimization (CRO): Assess and optimize digital channels for improved conversion rates. Implement A/B testing and other methodologies to enhance website and campaign performance.
Required skills and qualifications
- A bachelor’s degree in Marketing, Business, Statistics, or a related field.
- 3+ years of demonstrable experience in marketing or digital marketing roles.
- Excellent betting knowledge and tactics black hat
- Excellent problem solving to limit dead ad accounts
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Expertise in using analytics tools such as PowerBI, Google Analytics, or similar platforms.
- Analytical Skills: Strong analytical and quantitative skills with the ability to translate data into actionable insights.
- Technical Proficiency: Familiarity with digital marketing platforms, social media analytics, and advertising metrics.
- Problem-Solving: Ability to identify issues and propose effective solutions to optimize digital performance.
- Team Collaboration: Comfortable working in cross-functional teams and collaborating with various departments.
- English communication
- Work high pressure situations
- Effective leadership and time management skills.
- Strong written and verbal communication skills.
- Attention to detail.
- Ability to multitask.