DG Group tuyển dụng vị trí Digital Media Specialist Việt Nam
As a digital marketing expert, you’ll work on high-budget performance marketing campaigns in the betting vertical. You will also experiment with various digital platforms betting vertically with a drive for results and achievement KPIs.
Objectives of this role
- Develop and implement digital marketing campaigns aligning with the company’s goals.
- Conduct market research, understand the target audience, and identify marketing and growth opportunities.
- Create and execute campaigns across various digital channels, like social media, paid advertising and search engine optimisation,…
- Operation live stream campaigns on various platforms.
- Measure and analyze campaigns’ success using data and analytics tools.
Your responsibilities
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, app install, EKYC and metric on Google Analytic).
- Implementation and expanding campaigns on platforms: Google, Facebook, Tiktok, Telegram, Livestream operation and ads on Facebook/ Youtube, Ad network, multiple chatting platforms,…and other platforms.
- Implement A/B testing and other methodologies to enhance website and campaign performance.
- Create digital content including websites, social media, animated explainer videos, etc.
- Ability to scale up advertising campaigns at peak stage to maximize ROI
- Experiment and implement testing for innovative digital marketing tools and best practices to improve CR/ ROAS consistently
- Collaborate with team members to optimise and complete campaign objectives
- Achievement multiple KPIs and control monthly budgets
- Providing materials like visa cards, ads accounts,….
- Track and analyze primary metrics and paid ad initiatives daily, weekly and monthly.
- Monitoring and reporting project status, KPIs and budget daily, weekly and monthly
- Brainstorm and implement experiments and conversion testing
- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve
Required skills and qualifications
- A bachelor’s degree in Marketing, Business, Statistics, or a related field.
- 3+ years of demonstrable experience in marketing or digital marketing roles.
- Knowledge betting industry and tactics black hat
- Excellent problem solving to limit dead ad accounts
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
- Strong interpersonal, verbal and written communication skills.
- English communication
- Work high pressure situations
- Effective leadership and time management skills.
- Strong written and verbal communication skills.
- Outstanding analytical skills.
- Attention to detail.
- Ability to multitask.